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We’re heading into the new holiday season at full steam. COVID has changed the nature of online buying and we’re seeing several e-commerce sites re-vamp and pivot their strategy to
There’s no question that repeat customers are crucial to the long-term success of a brand or retailer. What can be questioned however are the best practices for increasing customer retention. Although there’s no exact
Living up to the constantly evolving expectations of customers is one of the biggest challenges retailers are continuously faced with. Although successfully managing the expectations of customers can be tough, doing so can mean great things for
When brands and retailers are clear on what’s expected of them from customers, it’s easier to provide an experience that keeps them returning. One of the keys to gaining an accurate idea of what customers
After gaining the attention of a new shopper, losing it is the last thing a retailer hopes for, especially if they’re engaged to the point of reading customer reviews. Ensuring ratings and reviews
Going the route of soliciting false reviews can be appealing to brands and retailers for a number of reasons. Maybe previous efforts to collect reviews from customers missed the mark or maybe the negative
Customers don’t give their trust to just anyone, so earning it is a pretty big deal. Although earning the trust of new customers can be tough, unfortunately losing it is fairly easy. After customers feel they’ve been deceived or misled,
Have you ever taken a vacation that you couldn’t wait to tell everyone about when you got home? If so, you probably remember taking and sharing lots of pictures encouraging people
Since March is Women’s History Month, there’s no time like the present to showcase some of the women owned businesses making an impact on our area. Our local business community wouldn’t
Properly leveraging social proof helps solve a number of problems for retailers. Whether it’s getting the questions of customers answered correctly and promptly, or it’s promoting a new product or service, engaging with social proof the right way can
The impact of user generated content is clear, but what may not be as clear is how to properly gather and leverage customer content. Having a plan in place for collecting and sharing UGC helps