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We’re heading into the new holiday season at full steam. COVID has changed the nature of online buying and we’re seeing several e-commerce sites re-vamp and pivot their strategy to
After overcoming the obstacle of collecting user generated content comes the challenge of managing it. Similar to collecting UGC, there are several ways to go about making the most of the insight it has to offer. Retailers hoping
Shopping online can get complicated, especially when it comes to products or brands shoppers are unfamiliar with. Retailers who make the shopping experience as easy and seamless as possible are more likely
Holiday shopping over the last year challenged both retailers and customers to think outside of the box to create the holiday magic of years past. Since fears of the Coronavirus kept lots of shoppers
Get more insight into why reviews are key to creating customized shopping experiences on our blog.
Providing the right expectation for shoppers starts with ratings and reviews, even the not so good ones. When shopping online, do you read the negative reviews about a product or brand? If so, they
2020 was a year unlike any other, and the holiday shopping season is likely to follow suit. Retailers with a strategy for creating and sustaining connections with shoppers are poised
With the number of online shoppers destined to reach all-time highs this holiday shopping season, the role of ratings and review platforms is more vital than ever. The good news for
It’s a tall task for retailers to ask customers to purchase an item they can’t see – especially from someone they don’t know. Online shopping scams are increasing rapidly which makes authenticity a bigger priority
Think about some of your favorite places to shop during the holidays. What makes the shopping experience memorable or special? Retailers capable of creating highly personalized experiences are typically the most successful not only during the holidays, but year-round. Personalizing the
Are you aware that over 4 billion users across the globe log onto social media platforms daily? The influence of social media is rapidly increasing, which is the main reason why a social media content strategy should be a part of