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Like many B2C companies, leading U.K.-based online parcel shipping service myHermes relies on customer ratings and reviews as a core component of its business strategy. A high volume of reviews can lead to increased consumer trust, better lead-to-sales conversion, and enhanced SEO/SEM efficiency. But managing a company’s reviews data can be difficult without the proper technology.
Fortunately, myHermes allowed us to share some exciting results revealing how the combination of ResellersRatings and ForeSee’s Ratings & Reviews technology had a positive impact on its business via a new case study available today.
Why a higher volume of reviews is good for businesses
ResellerRatings has been a leading review management platform for 15 years. A few years ago, we started partnering with our parent company ForeSee to leverage existing ForeSee surveys data to collect more reviews than ever. A larger volume of reviews is beneficial because an organization gets better representation and tends to see increases to its star ratings. When volume increases and star ratings go up, all sorts of great things begin to happen.
For instance, since implementing ForeSee Ratings & Reviews a year ago, myHermes has seen the following results:
- A 10-fold increase in the volume of reviews (from 5,000 to 50,000)
- A jump in its star rating from 3.4 to 4.1
- A 36% increase in conversion rate and a 15% decrease in CPC
I’ve been working in the world of ratings and reviews for almost a decade, and even though I see these kinds of results from our customers on a weekly basis, it’s still a thrill.
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