Having consumers make purchases with your store requires an excellent knowledge of the products, easy navigation, and most importantly, a healthy number of good product reviews from peers. Are product reviews really the most important factor? Really? Yes. Even though your business beat out Amazon a
Online reviews play a huge part in the modern customer’s journey and supply the oxygen for your brand’s marketing strategy. Why? Because over 80% of consumers use a search engine when looking for info about a local business and since SEO looks for useful, original content first, reviews rank hig
Business leaders hoping to improve first-time shopper conversion may spend a lot of time focusing on improving usability, adding new shopping features, and the like. But one of the best ways to win over new consumers at this stage is through collecting and syndicating consumer ratings and reviews. G
For businesses with a limited advertising budget and quality products or services, optimizing consumer reviews on search engines can be a real game changer — leading to more customers, higher sales, and more. Brand and product reviews in search can also help you stay competitive with other b
