Retailers know that the path to purchase is complex. While over 75% of shoppers will start their product research on Amazon or Google, each shopper will consult, on average, over 10 different sources before making a purchase. As consumers navigate a tangled web of social feeds, bra
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It’s understandable why some online consumers find it difficult to pull the trigger on making a purchase. They don’t have the convenience of taking an item into a dressing room or asking the sales clerk about the product’s efficacy to remove a stain. They have to go based on some words and pho
