The Beauty of Customer Feedback, According to philosophy’s E-Commerce Maven

Posted by Lauren Landaverde on November 27, 2018

At the heart of philosophy’s warm and polished website is a dedicated beauty brand e-commerce team and a senior manager who knows the power of authentic content and customer feedback. ResellerRatings recently sat down with Alara Aktan, Senior Manager of E-commerce Sales Planning and Operations for parent company Coty, to talk about the evolving online shopping experience and the enduring value of the voice of the customer.

Our conversation went deep into many topics. Here are Alara’s five critical e-commerce insights all retailers can apply to their holiday season strategies, and to other momentous occasions like Valentine’s Day and Mother’s Day.

 

Timing is everything

You don’t get to decide when the holidays start, your customer does.

philosophy launched an exclusive campaign to a select tier of customers in their loyalty program—and they did it early, at the end of September. That timing lines up with shopping trends identified by ResellerRatings’ parent company ForeSee, which confirms that 16% of people start holiday shopping in October and 49% in November.

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Topics: UGC, Consumer Trust, Ratings and Reviews, Social Proof, Digital Marketing, beauty, holiday shopping, ecommerce, Insider

Retail Snapshot: Social Proof and Holiday Spending

Posted by Nishan Sothilingam on November 7, 2018

Social proof drives holiday sales—online and in stores


Check out our new retail snapshot based on survey data from over 40,000 shoppers across their store, web, and mobile experiences. Retail data from ResellerRatings and ForeSee reveals 2018 holiday shopping trends impacting digital marketing initiatives as consumers look to the authenticity of first-person customer reviews and photos to guide their purchasing decisions. 

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Topics: UGC, Consumer Trust, Ratings and Reviews, Social Proof, Digital Marketing, holiday shopping, 2018 data

ResellerRatings Helps Retailers Compete and Win Beyond Price with Comparison Engine and Advanced Search Features

Posted by Nishan Sothilingam on October 11, 2018

 Introducing the powerful and new ResellerRatings



We’re bringing shoppers and merchants together 
to improve the buying experience.

Just in time for the holiday shopping season, we’re unveiling powerful new features that help shoppers discover and compare the best brands and products, share their experiences, and connect with retailers. With new tools, merchants can also make the most of the powerful buyer signals and consumer voices embedded along today’s fragmented customer journey.

Today’s launch builds on our leadership as the pioneering ratings and reviews platform with the world’s largest syndication network. Starting now, ResellerRatings users have access to advanced search and our comparison engine app, powered by the authentic voices and reviews of millions of shoppers.

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Topics: UGC, Consumer Trust, Ratings and Reviews, Social Proof, Digital Marketing

5 Tips for UGC Success

Posted by Nishan Sothilingam on July 13, 2018

Retailers know that the path to purchase is complex. 

While over 75% of shoppers will start their product research on Amazon or Google, each shopperwill consult, on average, over 10 different sources before making a purchase. As consumers navigate a tangled web of social feeds, branded content, product reviews, and more, content overload threatens your brand's ability to reach and guide shoppers to your business.  

Leading retailers are solving this problem with user-generated content (UGC). Ratings, reviews, images, and other content created and submitted by buyers themselves bridges the gap between search and purchase by boosting organic search coverage and building consumer trust. Retailers who harness the power of UGC can see anincrease in discovery, brand advocacy, and conversion—online and in store. 

To achieve stronger ROI from UGC, brands need to optimize their efforts. One way to do this is 

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Topics: UGC, Consumer Trust, Ratings and Reviews, Social Proof, Digital Marketing

ResellerRatings’ Guide to Google My Business

Posted by Nishan Sothilingam on June 11, 2018

Online reviews play a huge part in the modern customer’s journey and supply the oxygen for your brand’s marketing strategy. Why? Because over 80% of consumers use a search engine when looking for info about a local business and since SEO looks for useful, original content first, reviews rank high. If you are not using a product reviews platform to aid your Google My Business profile and ranking, you’re cutting off part of your oxygen supply. 

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ResellerRatings’ Compliance with Europe’s General Data Protection Regulation

Posted by Nishan Sothilingam on May 30, 2018

The European General Data Protection Regulation (GDPR) took effect May 25, 2018. ResellerRatings is committed and fully prepared to help clients meet all applicable GDPR requirements.

What is GDPR? 

The GDPR replaces a number of older regulations, establishing a single set of privacy rules that should make it easier for businesses to follow and, more importantly, give EU citizens new control over their personal data. Here’s some of what the law stipulates: 

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Topics: Consumer Trust

New research underscores how retailers can win with User-Generated Content (UGC)

Posted by Nishan Sothilingam on February 6, 2018

Access our new UGC Insights infographic that keys into trends driving the social proof movement — based on survey data from over 40,000 shoppers across their store and digital experiences. 

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Topics: Reviews Suite,, UGC, Consumer Trust, Ratings and Reviews

Cymax Group sets out to amplify UGC and reviews with ResellerRatings

Posted by ResellerRatings Blog on November 15, 2017

We're thrilled to share that Cymax Home Square Group Inc., a leader in online sales for all items home and office, recently selected ResellerRatings' Reviews Suite to help them achieve an optimal online shopping experience for customers by leveraging customer-generated content to amplify their reviews.

Cymax strives for ultimate customer satisfaction and has accordingly created an unmatched experience for customers with a simple e-commerce shopping solution. To further this initiative, Cymax plans to integrate Reviews Suite tools that will connect consumer-generated product images and Q&A to reviews, helping customers make better informed buying decisions and increasing conversion rates.

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Topics: Consumer Ratings, Customer Experience, UGC, Case Study, Press Release, Reviews Suite,

3 Steps for Great Customer Service

Posted by Bradley Poole on November 9, 2017

Your business is making waves in all the right ways. Reviews are coming in and most of them are raving about how great of an experience the customer had. Sprinkled among those good reviews is the odd negative review that points out ways in which your business can improve. These reviews should not be ignored and should be addressed thoughtfully.

As you scroll through your reviews, take a breath. Every company receives the odd piece of negative feedback, even those that have overwhelmingly positive reviews. But how can you turn “Never buying anything from here ever again!” into “They solved my issue and I am now buying the whole catalog!”? Below are three steps for tackling and responding to these reviews.

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Topics: negative reviews, Customer Service, Customer Experience

User-generated content just got easier: Introducing the new ResellerRatings Reviews Suite!

Posted by Nishan Sothilingam on September 26, 2017

ResellerRatings has some big news: The ratings and reviews platform you know and trust is expanding to be so much more. The new platform’s capabilities provide your business with an end-to-end digital marketing solution that can meet all of your user-generated content (UGC) needs — in one integrated suite. 

Introducing the ResellerRatings Reviews Suite.

The Reviews Suite helps you collect and manage UGC, verified ratings, consumer reviews, images, and more — all from one single solution. It's a whole new platform with powerful, end-to-end capabilities that help your customers tell their stories about your brand, and help you leverage that information. These capabilities are so important right now because of three overlapping trends that make UGC the leading edge of digital marketing: 

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Topics: Reviews Suite,