After overcoming the obstacle of collecting user generated content comes the challenge of managing it. Similar to collecting UGC, there are several ways to go about making the most of the insight it has to offer. Retailers hoping to make the maximize the conte
Shopping online can get complicated, especially when it comes to products or brands shoppers are unfamiliar with. Retailers who make the shopping experience as easy and seamless as possible are more likely to win new customers than ones who don’t. One of the most effective ways to c
Holiday shopping over the last year challenged both retailers and customers to think outside of the box to create the holiday magic of years past. Since fears of the Coronavirus kept lots of shoppers from going into stores, it was up to retailers to bring stores to shoppers. Retailers who had
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