We’re excited to announce our partnership with TrustedSite to help combine two critical pieces in the buyer’s journey: consumer trust & website security. TrustedSite’s system of trustmarks is designed to help consumers shop online with confidence knowing that a site is secure, the business is legitimate, and their identity is protected.
Because 87% of consumers are highly likely to click on stores or products that have star ratings, and 73% of consumers say trustmarks make them feel like their personal information is secure, ResellerRatings and TrustedSite work together hand in hand. When consumers see your ResellerRatings Star Ratings in Google or Bing and TrustedSite trustmarks throughout your site, they’ll convert more often, and you’ll see a boost in sales.
TrustedSite has been tested by many ecommerce sites and in one test Burt’s Bees saw a 4.6% lift in their conversion rate. For a limited time, TrustedSite is offering all ResellerRatings clients a complimentary trust optimization test to determine the effectiveness of TrustedSite on your website.
Learn more about TrustedSite certification here.