Google Lowers Seller Ratings Threshold

Google Seller Ratings got an important update. This year, a new minimum for seller ratings extensions to display in Google Ads helps retailers break through, for 2019 shopping and beyond.

What Are Google Seller Ratings?

Google Seller Ratings are an automated Google Ads extension that surfaces verified customer reviews and star ratings in search powering retailers to stand out, gain trust, and increase conversion—in-store and online. 

• 82% of customers place high importance on reviews for local stores and businesses
• 87% of customers are highly likely to click on stores or products that have seller ratings
• 90% of respondents are more likely to buy a product that has mostly positive reviews

Seller ratings are an essential component of any business that values an online search presence. Not only do seller ratings help searchers on Google to discover quality businesses they have also been proven to help advertisers improve ad performance and lift click-through rates.

What You Need to Know About Google’s Seller Ratings Changes

Google has officially lowered the threshold from 150 to 100 reviews and is calculating ratings on a per country basis vs. globally. With only 100 verified reviews, businesses can see their stars in their Google Ads. The reviews from users in each country will only contribute to a merchant’s rating for that country. This provides a more accurate representation of the quality of a merchant’s service to a specific country. This lower threshold is already helping retailers better compete and win.

Accomplish 2019 Sales Goals with Google Seller Ratings

Now is the time to take stock of your reviews program and make sure it’s optimized for greater e-commerce success under the new Google Seller Ratings policies.The first step is to start collecting and syndicating verified reviews. If you haven’t already, start by claiming your storefront page on ResellerRatings.com which helps drive search traffic to your site and encourage the creation of verified reviews. 

More verified customer reviews are what help you qualify for star ratings. And with over 400,000 shoppers visiting ResellerRatings each month from a Google search, you want your brand to show up!

After claiming your page, start reaping the benefits of ratings and reviews with Reviews Suite. Learn how we can help you get up and running today and access your first Ratings Widget for FREE. Ratings Widgets display your customer reviews across your site and populate content in Google, and across the world’s largest search engines.

Request a demo to get started optimizing your reviews strategy today.