RSR | Future of Trust & E-commerce

ResellerRatings adds ‘product review’ management alongside brand reviews

The ResellerRatings platform has always led the pack when it comes to managing brand reviews, and as of today we’re integrating the ability to collect, analyze, answer, and syndicate “product” reviews as well.

For us ratings and reviews geeks, this is extremely exciting news. Why? Well, it’s well-known that a high volume of reviews from verified users leads to increased visibility, elevated consumer trust, more efficient SEO/SEM, and higher star ratings, but using separate vendors for brand and product reviews can be a headache for you and for your customers — who are getting more emails and requests. However, you can now manage everything from a single platform using one vendor (us!), thus minimizing survey fatigue and increasing organizational efficiency when it comes to responding to reviews; highlighting great feedback; and identifying key topics, trends, and issues over time.

The new product review capability allows ResellerRatings clients to:

  • Collect product reviews to enhance Google Product Listing Ads and take care of feed burden.
  • Improve SEO and keyword ranking by integrating product reviews directly onto store pages.
  • Increase conversion rates by empowering customers with trusted, verified product review content on product & product search pages.
  • Gather in-depth product catalog data using custom indicators, questions, and more.

This is in addition to the ResellerRatings platform’s already stellar capability for managing brand reviews, which features a dynamic, intelligent review collection method, ReviewGuard alert support, and the ability to improve customer perception with consumer care contact center.

Interested in learning more about how ResellerRatings’ new integrated product and brand review management platform can help your business improve the bottom line by winning the hearts and minds of customers? Visit our website or contact a ResellerRatings rep today.


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