Online reviews play a huge part in the modern customer’s journey and supply the oxygen for your brand’s marketing strategy. Why? Because over 80% of consumers use a search engine when looking for info about a local business and since SEO looks for useful, original content first, reviews rank high. If you are not using a product reviews platform to aid your Google My Business profile and ranking, you’re cutting off part of your oxygen supply.
Google My Business is Google’s answer to local discovery and is free for every business with a serviceable area footprint or brick and mortar location. With the goal of connecting shoppers to exactly what they are looking for, Google has made it extremely easy for businesses to claim their listing and put their best foot forward in these moments.
In the mobile-first world of local discovery, with its limited screen real estate, only the top three Google local results are shown. Is your business one of them? Claiming and managing your brand’s Google My Business listing is the critical first step. Additionally, doing all that you can to feed the listing with reviews, ratings, and photos and videos is the best way to help your business stand out.
Leveraging a compressive UGC platform allows you to help develop narrative of your brand and be a part of the conversation. And authentic, verified reviews, even if not all of them glowing, help increase the dialogue and visibility around your brand and, most importantly, positively impact search results. Because of this, a business with non-verified reviews and a low rank in organic search is not going to cut it anyone.
Unlike many product reviews solutions, ResellerRatings is built differently and optimized to enhance your business’s organic search rankings. It’s one of the only product reviews solutions that populates verified customer reviews and product images to your own site and syndicates that UGC to ResellerRatings’ consumer-facing reviews site (just like those in Yelp and TripAdvisor), in search, and in the reviews feed of your Google My Business listing. That’s a lot of coverage.
Curious if your UGC platform is giving you the boost you want in organic search? Get in touch with our team for a personalized ratings and reviews briefing and learn how to improve your Google My Business search ranking, today. Email us at firstname.lastname@example.org to learn more.