How brand reviews open a dialogue between dating websites and singles

Tapping a trusted, consumer brand reviews management solution has a variety of benefits, including attracting hopeful singles seeking romance to an online dating service as well as finding out how those singles feel about a particular site.  

With ResellerRatings, operators of dating services can strengthen their own relationship with customers, as DatingAdvice.com’s Hayley Matthews explains in a wonderful recently published profile piece. 

From the article: 

If you operate a dating site, it’s often hard to get a feel for what your users think of your services. The raw data of how many members are active and inactive isn’t the whole story. An account can become inactive because the user has found that special someone and gotten distracted by coupled bliss — or they could’ve grown so cynical and frustrated that they’ve given up trying to date. To gauge how effective your dating platform is or how satisfied your membership is, you need a solid review system. ResellerRatings can give brands valuable insight into the user experience by collecting and analyzing hundreds of customer ratings online. […] 

[…] In total, ResellerRatings has compiled a massive library of 6.2 million reviews on online companies in dozens of categories. The website has review pages for top names in the dating industry, including Zoosk, eHarmony, and Match. Singles can go to these pages to relate their own experiences or learn from the personal testimonials of real users. As sites rack up page after page of reviews, the brand’s overall authority and legitimacy expands.  

You can read entire article via DatingAdvice.com: ResellerRatings: Targeted Brand Reviews Open a Dialogue Between Dating Websites & Singles