The ResellerRatings Blog

5 Tips for UGC Success

Posted by Nishan Sothilingam on July 13, 2018

Retailers know that the path to purchase is complex. 

While over 75% of shoppers will start their product research on Amazon or Google, each shopperwill consult, on average, over 10 different sources before making a purchase. As consumers navigate a tangled web of social feeds, branded content, product reviews, and more, content overload threatens your brand's ability to reach and guide shoppers to your business.  

Leading retailers are solving this problem with user-generated content (UGC). Ratings, reviews, images, and other content created and submitted by buyers themselves bridges the gap between search and purchase by boosting organic search coverage and building consumer trust. Retailers who harness the power of UGC can see anincrease in discovery, brand advocacy, and conversion—online and in store. 

To achieve stronger ROI from UGC, brands need to optimize their efforts. One way to do this is 

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Topics: Ratings and Reviews, Consumer Trust, UGC, Social Proof, Digital Marketing

New research underscores how retailers can win with User-Generated Content (UGC)

Posted by Nishan Sothilingam on February 6, 2018

Check out our new UGC Insights infographic that keys into trends driving the social proof movement — based on survey data from over 40,000 shoppers across their store, web, and mobile experiences. 

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Topics: Ratings and Reviews, Consumer Trust, Reviews Suite,, UGC

Cymax Group sets out to amplify UGC and reviews with ResellerRatings

Posted by ResellerRatings Blog on November 15, 2017

We're thrilled to share that Cymax Home Square Group Inc., a leader in online sales for all items home and office, recently selected ResellerRatings' Reviews Suite to help them achieve an optimal online shopping experience for customers by leveraging customer-generated content to amplify their reviews.

Cymax strives for ultimate customer satisfaction and has accordingly created an unmatched experience for customers with a simple e-commerce shopping solution. To further this initiative, Cymax plans to integrate Reviews Suite tools that will connect consumer-generated product images and Q&A to reviews, helping customers make better informed buying decisions and increasing conversion rates.

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Topics: Consumer Ratings, Reviews Suite,, Customer Experience, UGC, Case Study, Press Release