The Beauty of Customer Feedback, According to philosophy’s E-Commerce Maven

Posted by Lauren Landaverde on November 27, 2018

At the heart of philosophy’s warm and polished website is a dedicated beauty brand e-commerce team and a senior manager who knows the power of authentic content and customer feedback. ResellerRatings recently sat down with Alara Aktan, Senior Manager of E-commerce Sales Planning and Operations for parent company Coty, to talk about the evolving online shopping experience and the enduring value of the voice of the customer.

Our conversation went deep into many topics. Here are Alara’s five critical e-commerce insights all retailers can apply to their holiday season strategies, and to other momentous occasions like Valentine’s Day and Mother’s Day.


Timing is everything

You don’t get to decide when the holidays start, your customer does.

philosophy launched an exclusive campaign to a select tier of customers in their loyalty program—and they did it early, at the end of September. That timing lines up with shopping trends identified by ResellerRatings’ parent company ForeSee, which confirms that 16% of people start holiday shopping in October and 49% in November.

Read More

Topics: UGC, Consumer Trust, Ratings and Reviews, Social Proof, Digital Marketing, beauty, holiday shopping, ecommerce, Insider

Retail Snapshot: Social Proof and Holiday Spending

Posted by Nishan Sothilingam on November 7, 2018

Social proof drives holiday sales—online and in stores

Check out our new retail snapshot based on survey data from over 40,000 shoppers across their store, web, and mobile experiences. Retail data from ResellerRatings and ForeSee reveals 2018 holiday shopping trends impacting digital marketing initiatives as consumers look to the authenticity of first-person customer reviews and photos to guide their purchasing decisions. 

Read More

Topics: UGC, Consumer Trust, Ratings and Reviews, Social Proof, Digital Marketing, holiday shopping, 2018 data

ResellerRatings Helps Retailers Compete and Win Beyond Price with Comparison Engine and Advanced Search Features

Posted by Nishan Sothilingam on October 11, 2018

 Introducing the powerful and new ResellerRatings

We’re bringing shoppers and merchants together 
to improve the buying experience.

Just in time for the holiday shopping season, we’re unveiling powerful new features that help shoppers discover and compare the best brands and products, share their experiences, and connect with retailers. With new tools, merchants can also make the most of the powerful buyer signals and consumer voices embedded along today’s fragmented customer journey.

Today’s launch builds on our leadership as the pioneering ratings and reviews platform with the world’s largest syndication network. Starting now, ResellerRatings users have access to advanced search and our comparison engine app, powered by the authentic voices and reviews of millions of shoppers.

Read More

Topics: UGC, Consumer Trust, Ratings and Reviews, Social Proof, Digital Marketing

5 Tips for UGC Success

Posted by Nishan Sothilingam on July 13, 2018

Retailers know that the path to purchase is complex. 

While over 75% of shoppers will start their product research on Amazon or Google, each shopperwill consult, on average, over 10 different sources before making a purchase. As consumers navigate a tangled web of social feeds, branded content, product reviews, and more, content overload threatens your brand's ability to reach and guide shoppers to your business.  

Leading retailers are solving this problem with user-generated content (UGC). Ratings, reviews, images, and other content created and submitted by buyers themselves bridges the gap between search and purchase by boosting organic search coverage and building consumer trust. Retailers who harness the power of UGC can see anincrease in discovery, brand advocacy, and conversion—online and in store. 

To achieve stronger ROI from UGC, brands need to optimize their efforts. One way to do this is 

Read More

Topics: UGC, Consumer Trust, Ratings and Reviews, Social Proof, Digital Marketing

New research underscores how retailers can win with User-Generated Content (UGC)

Posted by Nishan Sothilingam on February 6, 2018

Access our new UGC Insights infographic that keys into trends driving the social proof movement — based on survey data from over 40,000 shoppers across their store and digital experiences. 

Read More

Topics: Reviews Suite,, UGC, Consumer Trust, Ratings and Reviews

Stand out this holiday season: 3 steps to better ratings & more reviews

Posted by Bradley Poole on July 11, 2017
Read More

Topics: SEO, Ratings and Reviews

ResellerRatings now integrates Star Ratings into Google My Business

Posted by Bradley Poole on June 27, 2017

By now we all know that consumer ratings and reviews increase visibility, consumer trust, and conversion for businesses. But how and where these ratings and reviews are available to shoppers can matter greatly. 

Well today we're very excited to announce that businesses who are using ResellerRatings to collect and manage reviews on their website will now see those Star Ratings show up in their Google My Business listing (aka those local listings that appear in the bottom right of a search results screen when you search a retailer with a brick-and-mortar presence). 

Read More

Topics: Ratings and Reviews

Announcing our new partnership with Pricefalls!

Posted by Bradley Poole on June 7, 2017

We’re really excited to announce a partnership we’ve had in the works for a while now with Pricefalls, an online marketplace that gives merchants the ability to gain additional revenue and customers. Pricefalls has more than 13 million products in more than 25 categories! They’re offering our merchants an exclusive incentive for signing up today.  

Read More

Topics: Ratings and Reviews

How Ratings and Reviews can boost Mother's Day & Memorial Day sales

Posted by Bradley Poole on May 1, 2017

Many business leaders are gearing up for the fast approaching May holiday season with campaigns for Mother’s Day and Memorial Day. But if those plans don’t already include proactively collecting and syndicating customer ratings and reviews, now would be a great time to start as there’s still time to have a positive impact on sales.

Read More

Topics: Ratings and Reviews

How to Optimize Consumer Reviews in Search Results for Maximum Impact

Posted by Nishan Sothilingam on March 20, 2017

Research shows that customer reviews for brands and products drives conversion, boosts purchases, increases loyalty, and improves reputations -- assuming your customers are seeing a compelling review when searching online.

Read More

Topics: Ratings and Reviews, SEO