Retail Snapshot: Social Proof and Holiday Spending

Posted by Nishan Sothilingam on November 7, 2018

Social proof drives holiday sales—online and in stores


Check out our new retail snapshot based on survey data from over 40,000 shoppers across their store, web, and mobile experiences. Retail data from ResellerRatings and ForeSee reveals 2018 holiday shopping trends impacting digital marketing initiatives as consumers look to the authenticity of first-person customer reviews and photos to guide their purchasing decisions. 

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Topics: UGC, Consumer Trust, Ratings and Reviews, Social Proof, Digital Marketing, holiday shopping, 2018 data