The Beauty of Customer Feedback, According to philosophy’s E-Commerce Maven

Posted by Lauren Landaverde on November 27, 2018

At the heart of philosophy’s warm and polished website is a dedicated beauty brand e-commerce team and a senior manager who knows the power of authentic content and customer feedback. ResellerRatings recently sat down with Alara Aktan, Senior Manager of E-commerce Sales Planning and Operations for parent company Coty, to talk about the evolving online shopping experience and the enduring value of the voice of the customer.

Our conversation went deep into many topics. Here are Alara’s five critical e-commerce insights all retailers can apply to their holiday season strategies, and to other momentous occasions like Valentine’s Day and Mother’s Day.

 

Timing is everything

You don’t get to decide when the holidays start, your customer does.

philosophy launched an exclusive campaign to a select tier of customers in their loyalty program—and they did it early, at the end of September. That timing lines up with shopping trends identified by ResellerRatings’ parent company ForeSee, which confirms that 16% of people start holiday shopping in October and 49% in November.

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Topics: Insider, Ratings and Reviews, Consumer Trust, UGC, Social Proof, Digital Marketing, holiday shopping, beauty, ecommerce

Retail Snapshot: Social Proof and Holiday Spending

Posted by Nishan Sothilingam on November 7, 2018

Social proof drives holiday sales—online and in stores


Check out our new retail snapshot based on survey data from over 40,000 shoppers across their store, web, and mobile experiences. Retail data from ResellerRatings and ForeSee reveals 2018 holiday shopping trends impacting digital marketing initiatives as consumers look to the authenticity of first-person customer reviews and photos to guide their purchasing decisions. 

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Topics: Ratings and Reviews, Consumer Trust, UGC, Social Proof, Digital Marketing, holiday shopping, 2018 data