Retail Snapshot: Social Proof and Holiday Spending

Posted by Nishan Sothilingam on November 7, 2018

Social proof drives holiday sales—online and in stores


Check out our new retail snapshot based on survey data from over 40,000 shoppers across their store, web, and mobile experiences. Retail data from ResellerRatings and ForeSee reveals 2018 holiday shopping trends impacting digital marketing initiatives as consumers look to the authenticity of first-person customer reviews and photos to guide their purchasing decisions. 

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Topics: UGC, Consumer Trust, Ratings and Reviews, Social Proof, Digital Marketing, holiday shopping, 2018 data

ResellerRatings Helps Retailers Compete and Win Beyond Price with Comparison Engine and Advanced Search Features

Posted by Nishan Sothilingam on October 11, 2018

 Introducing the powerful and new ResellerRatings



We’re bringing shoppers and merchants together 
to improve the buying experience.

Just in time for the holiday shopping season, we’re unveiling powerful new features that help shoppers discover and compare the best brands and products, share their experiences, and connect with retailers. With new tools, merchants can also make the most of the powerful buyer signals and consumer voices embedded along today’s fragmented customer journey.

Today’s launch builds on our leadership as the pioneering ratings and reviews platform with the world’s largest syndication network. Starting now, ResellerRatings users have access to advanced search and our comparison engine app, powered by the authentic voices and reviews of millions of shoppers.

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Topics: UGC, Consumer Trust, Ratings and Reviews, Social Proof, Digital Marketing

5 Tips for UGC Success

Posted by Nishan Sothilingam on July 13, 2018

Retailers know that the path to purchase is complex. 

While over 75% of shoppers will start their product research on Amazon or Google, each shopperwill consult, on average, over 10 different sources before making a purchase. As consumers navigate a tangled web of social feeds, branded content, product reviews, and more, content overload threatens your brand's ability to reach and guide shoppers to your business.  

Leading retailers are solving this problem with user-generated content (UGC). Ratings, reviews, images, and other content created and submitted by buyers themselves bridges the gap between search and purchase by boosting organic search coverage and building consumer trust. Retailers who harness the power of UGC can see anincrease in discovery, brand advocacy, and conversion—online and in store. 

To achieve stronger ROI from UGC, brands need to optimize their efforts. One way to do this is 

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Topics: UGC, Consumer Trust, Ratings and Reviews, Social Proof, Digital Marketing