The ResellerRatings Blog

5 Tips for UGC Success

Posted by Nishan Sothilingam on July 13, 2018

Retailers know that the path to purchase is complex. 

While over 75% of shoppers will start their product research on Amazon or Google, each shopperwill consult, on average, over 10 different sources before making a purchase. As consumers navigate a tangled web of social feeds, branded content, product reviews, and more, content overload threatens your brand's ability to reach and guide shoppers to your business.  

Leading retailers are solving this problem with user-generated content (UGC). Ratings, reviews, images, and other content created and submitted by buyers themselves bridges the gap between search and purchase by boosting organic search coverage and building consumer trust. Retailers who harness the power of UGC can see anincrease in discovery, brand advocacy, and conversion—online and in store. 

To achieve stronger ROI from UGC, brands need to optimize their efforts. One way to do this is 

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Topics: Ratings and Reviews, Consumer Trust, UGC, Social Proof, Digital Marketing

ResellerRatings’ Compliance with Europe’s General Data Protection Regulation

Posted by Nishan Sothilingam on May 30, 2018

The European General Data Protection Regulation (GDPR) took effect May 25, 2018. ResellerRatings is committed and fully prepared to help clients meet all applicable GDPR requirements.

What is GDPR? 

The GDPR replaces a number of older regulations, establishing a single set of privacy rules that should make it easier for businesses to follow and, more importantly, give EU citizens new control over their personal data. Here’s some of what the law stipulates: 

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Topics: Consumer Trust

New research underscores how retailers can win with User-Generated Content (UGC)

Posted by Nishan Sothilingam on February 6, 2018

Check out our new UGC Insights infographic that keys into trends driving the social proof movement — based on survey data from over 40,000 shoppers across their store, web, and mobile experiences. 

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Topics: Ratings and Reviews, Consumer Trust, Reviews Suite,, UGC

How Product Reviews can increase consumer trust & fulfill expectations

Posted by Bradley Poole on June 20, 2017
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Topics: Product Reviews, Consumer Trust