Many business leaders are gearing up for the fast approaching May holiday season with campaigns for Mother’s Day and Memorial Day. But if those plans don’t already include proactively collecting and syndicating customer ratings and reviews, now would be a great time to start as there’s still time to have a positive impact on sales.
“Customers are looking for companies they can trust with dedication to quality and service," says Helzberg Diamonds Director of Customer Care & Special Orders Brian Wulff. "Ratings and Reviews provide that insight from other customers quickly and easily as customers begin their online search process.”
People trust consumer reviews on average 12 times more than manufacturer's product descriptions, while 88% of people trust them as much as personal recommendations. Additionally, 77% of shoppers consult ratings and reviews before making a purchase, according to research from our sister company ForeSee. Even the type of ratings and reviews (positive/negative) can impact consumer behavior in different ways.
To find out just how large an impact ratings and reviews have on shopping behavior during holidays like Mother’s Day and Memorial Day, check out our latest mini-report based on early holiday shopping data or contact us for a personalized demo.
Whether or not you have a review management vendor in place, ResellerRatings can help you stay one step ahead of the competition. Contact me or request a demo today to learn how you can start collecting brand and product reviews in less than one week!