The ResellerRatings Blog

Ho ho ho: New research shows ratings & reviews matter a lot!

November 29, 2016  |  Posted by Bradley Poole
Bradley Poole

Whether you like it or not, your customers are talking about your brand and your products online in the form of ratings and reviews.

FXI Mini Report-graphic 1.pngRetail shoppers trust consumer reviews on average 12 times more than manufacturer's product descriptions, while 88% of people trust them as much as personal recommendations. And new research from our sister company ForeSee shows that ratings and reviews have a huge effect on shopping behavior during the holiday season, as well as all year round. For example, 77% of holiday shoppers consult ratings and reviews before making a purchase. Even the type of ratings and reviews (positive/negative) can impact consumer behavior in different ways.

Find out just how big of an impact ratings and reviews have on shopping behaviors during the holiday season -- and all year around -- in this new mini-report based upon early holiday shopping data.

Whether or not you have a review management vendor in place, ResellerRatings can help you stay one step ahead of the competition this holiday season. Contact me directly to learn how you can start collecting brand and product reviews in less than one week!

Topics: Ratings and Reviews

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