Nishan Sothilingam

Recent Posts

Retail Snapshot: Social Proof and Holiday Spending

Posted by Nishan Sothilingam on November 7, 2018

Social proof drives holiday sales—online and in stores


Check out our new retail snapshot based on survey data from over 40,000 shoppers across their store, web, and mobile experiences. Retail data from ResellerRatings and ForeSee reveals 2018 holiday shopping trends impacting digital marketing initiatives as consumers look to the authenticity of first-person customer reviews and photos to guide their purchasing decisions. 

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Topics: UGC, Consumer Trust, Ratings and Reviews, Social Proof, Digital Marketing, holiday shopping, 2018 data

ResellerRatings Helps Retailers Compete and Win Beyond Price with Comparison Engine and Advanced Search Features

Posted by Nishan Sothilingam on October 11, 2018

 Introducing the powerful and new ResellerRatings



We’re bringing shoppers and merchants together 
to improve the buying experience.

Just in time for the holiday shopping season, we’re unveiling powerful new features that help shoppers discover and compare the best brands and products, share their experiences, and connect with retailers. With new tools, merchants can also make the most of the powerful buyer signals and consumer voices embedded along today’s fragmented customer journey.

Today’s launch builds on our leadership as the pioneering ratings and reviews platform with the world’s largest syndication network. Starting now, ResellerRatings users have access to advanced search and our comparison engine app, powered by the authentic voices and reviews of millions of shoppers.

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Topics: UGC, Consumer Trust, Ratings and Reviews, Social Proof, Digital Marketing

5 Tips for UGC Success

Posted by Nishan Sothilingam on July 13, 2018

Retailers know that the path to purchase is complex. 

While over 75% of shoppers will start their product research on Amazon or Google, each shopperwill consult, on average, over 10 different sources before making a purchase. As consumers navigate a tangled web of social feeds, branded content, product reviews, and more, content overload threatens your brand's ability to reach and guide shoppers to your business.  

Leading retailers are solving this problem with user-generated content (UGC). Ratings, reviews, images, and other content created and submitted by buyers themselves bridges the gap between search and purchase by boosting organic search coverage and building consumer trust. Retailers who harness the power of UGC can see anincrease in discovery, brand advocacy, and conversion—online and in store. 

To achieve stronger ROI from UGC, brands need to optimize their efforts. One way to do this is 

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Topics: UGC, Consumer Trust, Ratings and Reviews, Social Proof, Digital Marketing

ResellerRatings’ Guide to Google My Business

Posted by Nishan Sothilingam on June 11, 2018

Online reviews play a huge part in the modern customer’s journey and supply the oxygen for your brand’s marketing strategy. Why? Because over 80% of consumers use a search engine when looking for info about a local business and since SEO looks for useful, original content first, reviews rank high. If you are not using a product reviews platform to aid your Google My Business profile and ranking, you’re cutting off part of your oxygen supply. 

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ResellerRatings’ Compliance with Europe’s General Data Protection Regulation

Posted by Nishan Sothilingam on May 30, 2018

The European General Data Protection Regulation (GDPR) took effect May 25, 2018. ResellerRatings is committed and fully prepared to help clients meet all applicable GDPR requirements.

What is GDPR? 

The GDPR replaces a number of older regulations, establishing a single set of privacy rules that should make it easier for businesses to follow and, more importantly, give EU citizens new control over their personal data. Here’s some of what the law stipulates: 

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Topics: Consumer Trust

New research underscores how retailers can win with User-Generated Content (UGC)

Posted by Nishan Sothilingam on February 6, 2018

Access our new UGC Insights infographic that keys into trends driving the social proof movement — based on survey data from over 40,000 shoppers across their store and digital experiences. 

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Topics: Reviews Suite,, UGC, Consumer Trust, Ratings and Reviews

User-generated content just got easier: Introducing the new ResellerRatings Reviews Suite!

Posted by Nishan Sothilingam on September 26, 2017

ResellerRatings has some big news: The ratings and reviews platform you know and trust is expanding to be so much more. The new platform’s capabilities provide your business with an end-to-end digital marketing solution that can meet all of your user-generated content (UGC) needs — in one integrated suite. 

Introducing the ResellerRatings Reviews Suite.

The Reviews Suite helps you collect and manage UGC, verified ratings, consumer reviews, images, and more — all from one single solution. It's a whole new platform with powerful, end-to-end capabilities that help your customers tell their stories about your brand, and help you leverage that information. These capabilities are so important right now because of three overlapping trends that make UGC the leading edge of digital marketing: 

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Topics: Reviews Suite,

Spoilers: ResellerRatings planning big product update for the post-search discovery era

Posted by Nishan Sothilingam on August 17, 2017

It's an exciting time at ResellerRatings.  The holiday shopping season is fast approaching, retailers are facing an even more competitive market, and shoppers are amping up their research on what (and where) to buy next.  We're excited to give you a glimpse of what ResellerRatings is working on for you this fall.

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Topics: Review Vendor

How to Optimize Consumer Reviews in Search Results for Maximum Impact

Posted by Nishan Sothilingam on March 20, 2017

Research shows that customer reviews for brands and products drives conversion, boosts purchases, increases loyalty, and improves reputations -- assuming your customers are seeing a compelling review when searching online.

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Topics: Ratings and Reviews, SEO

ResellerRatings adds ‘product review’ management alongside brand reviews

Posted by Nishan Sothilingam on October 25, 2016

The ResellerRatings platform has always led the pack when it comes to managing brand reviews, and as of today we’re integrating the ability to collect, analyze, answer, and syndicate “product” reviews as well.

For us ratings and reviews geeks, this is extremely exciting news. Why? Well, it’s well-known that a high volume of reviews from verified users leads to increased visibility, elevated consumer trust, more efficient SEO/SEM, and higher star ratings, but using separate vendors for brand and product reviews can be a headache for you and for your customers -- who are getting more emails and requests.

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