The ResellerRatings Blog

Nishan Sothilingam

Recent Posts

New research underscores how retailers can win with User-Generated Content (UGC)

Posted by Nishan Sothilingam on February 6, 2018

Check out our new UGC Insights infographic that keys into trends driving the social proof movement — based on survey data from over 40,000 shoppers across their store, web, and mobile experiences. 

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Topics: Ratings and Reviews, Consumer Trust, Reviews Suite,, UGC

User-generated content just got easier: Introducing the new ResellerRatings Reviews Suite!

Posted by Nishan Sothilingam on September 26, 2017

ResellerRatings has some big news: The ratings and reviews platform you know and trust is expanding to be so much more. The new platform’s capabilities provide your business with an end-to-end digital marketing solution that can meet all of your user-generated content (UGC) needs — in one integrated suite. 

Introducing the ResellerRatings Reviews Suite.

The Reviews Suite helps you collect and manage UGC, verified ratings, consumer reviews, images, and more — all from one single solution. It's a whole new platform with powerful, end-to-end capabilities that help your customers tell their stories about your brand, and help you leverage that information. These capabilities are so important right now because of three overlapping trends that make UGC the leading edge of digital marketing: 

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Topics: Reviews Suite,

Spoilers: ResellerRatings planning big product update for the post-search discovery era

Posted by Nishan Sothilingam on August 17, 2017

It's an exciting time at ResellerRatings.  The holiday shopping season is fast approaching, retailers are facing an even more competitive market, and shoppers are amping up their research on what (and where) to buy next.  We're excited to give you a glimpse of what ResellerRatings is working on for you this fall.

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Topics: Review Vendor

How to Optimize Consumer Reviews in Search Results for Maximum Impact

Posted by Nishan Sothilingam on March 20, 2017

Research shows that customer reviews for brands and products drives conversion, boosts purchases, increases loyalty, and improves reputations -- assuming your customers are seeing a compelling review when searching online.

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Topics: Ratings and Reviews, SEO

ResellerRatings adds ‘product review’ management alongside brand reviews

Posted by Nishan Sothilingam on October 25, 2016

The ResellerRatings platform has always led the pack when it comes to managing brand reviews, and as of today we’re integrating the ability to collect, analyze, answer, and syndicate “product” reviews as well.

For us ratings and reviews geeks, this is extremely exciting news. Why? Well, it’s well-known that a high volume of reviews from verified users leads to increased visibility, elevated consumer trust, more efficient SEO/SEM, and higher star ratings, but using separate vendors for brand and product reviews can be a headache for you and for your customers -- who are getting more emails and requests.

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