Bradley Poole

Bradley Poole
Brad Poole is Director of Sales for ResellerRatings, an Answers company that works closely with ForeSee.

Recent Posts

3 Steps for Great Customer Service

Posted by Bradley Poole on November 9, 2017

Your business is making waves in all the right ways. Reviews are coming in and most of them are raving about how great of an experience the customer had. Sprinkled among those good reviews is the odd negative review that points out ways in which your business can improve. These reviews should not be ignored and should be addressed thoughtfully.

As you scroll through your reviews, take a breath. Every company receives the odd piece of negative feedback, even those that have overwhelmingly positive reviews. But how can you turn “Never buying anything from here ever again!” into “They solved my issue and I am now buying the whole catalog!”? Below are three steps for tackling and responding to these reviews.

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Topics: negative reviews, Customer Service, Customer Experience

Stand out this holiday season: 3 steps to better ratings & more reviews

Posted by Bradley Poole on July 11, 2017
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Topics: SEO, Ratings and Reviews

ResellerRatings now integrates Star Ratings into Google My Business

Posted by Bradley Poole on June 27, 2017

By now we all know that consumer ratings and reviews increase visibility, consumer trust, and conversion for businesses. But how and where these ratings and reviews are available to shoppers can matter greatly. 

Well today we're very excited to announce that businesses who are using ResellerRatings to collect and manage reviews on their website will now see those Star Ratings show up in their Google My Business listing (aka those local listings that appear in the bottom right of a search results screen when you search a retailer with a brick-and-mortar presence). 

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Topics: Ratings and Reviews

How Product Reviews can increase consumer trust & fulfill expectations

Posted by Bradley Poole on June 20, 2017
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Topics: Consumer Trust, Product Reviews

Announcing our new partnership with Pricefalls!

Posted by Bradley Poole on June 7, 2017
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We’re really excited to announce a partnership we’ve had in the works for a while now with Pricefalls, an online marketplace that gives merchants the ability to gain additional revenue and customers. Pricefalls has more than 13 million products in more than 25 categories! They’re offering our merchants an exclusive incentive for signing up today.  

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Topics: Ratings and Reviews

How a ratings and reviews vendor can help win over first-time shoppers

Posted by Bradley Poole on May 15, 2017

Business leaders hoping to improve first-time shopper conversion may spend a lot of time focusing on improving usability, adding new shopping features, and the like. But one of the best ways to win over new consumers at this stage is through collecting and syndicating consumer ratings and reviews. Going at it alone can be difficult, as competition is fierce and those with the biggest marketing budgets can dominate search engine results and outperform rivals with massive advertising campaigns, which is why tapping a reviews vendor can be a very smart move.

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Topics: Review Vendor

Why brand & product reviews in search should be crucial to your strategy

Posted by Bradley Poole on May 8, 2017

For businesses with a limited advertising budget and quality products or services, optimizing consumer reviews on search engines can be a real gamechanger -- leading to more customers, higher sales, and more.  Brand and product reviews in search can also help you stay competitive with other businesses, too, all by showcasing what your existing customers have to say!

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Topics: Product Reviews

How Ratings and Reviews can boost Mother's Day & Memorial Day sales

Posted by Bradley Poole on May 1, 2017

Many business leaders are gearing up for the fast approaching May holiday season with campaigns for Mother’s Day and Memorial Day. But if those plans don’t already include proactively collecting and syndicating customer ratings and reviews, now would be a great time to start as there’s still time to have a positive impact on sales.

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Topics: Ratings and Reviews

Ho ho ho: New research shows ratings & reviews matter a lot!

Posted by Bradley Poole on November 29, 2016

Whether you like it or not, your customers are talking about your brand and your products online in the form of ratings and reviews.

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Topics: Ratings and Reviews

ForeSee helps myHermes increase review volume, lower CPC, & improve conversion (study)

Posted by Bradley Poole on November 1, 2016

Like many B2C companies, leading U.K.-based online parcel shipping service myHermes relies on customer ratings and reviews as a core component of its business strategy. A high volume of reviews can lead to increased consumer trust, better lead-to-sales conversion, and enhanced SEO/SEM efficiency. But managing a company’s reviews data can be difficult without the proper technology.

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Topics: Ratings and Reviews