The ResellerRatings Blog

Bradley Poole

Bradley Poole
Brad Poole is Director of Sales for ResellerRatings, an Answers company that works closely with ForeSee.

Recent Posts

Ho ho ho: New research shows ratings & reviews matter a lot!

Posted by Bradley Poole on November 29, 2016

Whether you like it or not, your customers are talking about your brand and your products online in the form of ratings and reviews.

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Topics: Ratings and Reviews

ForeSee helps myHermes increase review volume, lower CPC, & improve conversion (study)

Posted by Bradley Poole on November 1, 2016

Like many B2C companies, leading U.K.-based online parcel shipping service myHermes relies on customer ratings and reviews as a core component of its business strategy. A high volume of reviews can lead to increased consumer trust, better lead-to-sales conversion, and enhanced SEO/SEM efficiency. But managing a company’s reviews data can be difficult without the proper technology.

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Topics: Ratings and Reviews

Stand out this holiday season: 3 steps to better ratings & more reviews

Posted by Bradley Poole on October 10, 2016

The holiday season is the biggest time of year for retailers, with many making 20-30% of their annual sales during this period.

But holiday sales are only projected to increase 1.8% this year, according to eMarketer. That means individual retailers hoping to stand out will have to do more to increase sales in 2016 and beyond. Meanwhile, advertising costs are skyrocketing  nearly doubling from 2012 to 2015, and projected to rise 90% in the next five years (source: Forrester).

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Topics: Ratings and Reviews

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