Retailers know that the path to purchase is complex.
While over 75% of shoppers will start their product research on Amazon or Google, each shopper will consult, on average, over 10 different sources before making a purchase. As consumers navigate a tangled web of social feeds, branded content, product reviews, and more, content overload threatens your brand's ability to reach and guide shoppers to your business.
Leading retailers are solving this problem with user-generated content (UGC). Ratings, reviews, images, and other content created and submitted by buyers themselves bridges the gap between search and purchase by boosting organic search coverage and building consumer trust. Retailers who harness the power of UGC can see an increase in discovery, brand advocacy, and conversion—online and in store.
To achieve stronger ROI from UGC, brands need to optimize their efforts. One way to do this is
by finding a UGC platform with end-to-end digital marketing capabilities. Such integrated suites enable retailers to become industry leaders who manage, measure, and calibrate the voice of the customer. By consolidating UGC programs retailers can pull together content from multiple channels to optimize ROI and gather insightful data about customer needs. But that is just one tip.
Our e-book unpacks the value of:
1. Amplifying discovery with social proof-powered search coverage
2. Grabbing buyers’ attention with visual storytelling
3. Driving in-store traffic through local discovery
Download the e-book, Master the Customer Journey: 5 Tips for UGC Success today.